diagnostic

The Organic Growth Diagnostic

15 minutes. You'll know which game you're playing, what to stop doing, and where default status is leaking.

What the diagnostic reveals

diagnostic output
# Your organic growth diagnostic
 
game: Capture # You're intercepting demand, not shaping it
ddi_score: 6/25 # Below threshold for default formation
pov_density: 7/20 # Content informs but doesn't direct
 
kill_list:
- 12 comparison pages (ranking, not converting)
- Weekly publish cadence (volume without judgment)
- Keyword-first briefs (capturing, not compounding)
 
missing_signals:
- Repeated citation (mentioned once, not recalled)
- Unprompted recall (known, not defaulted to)
- Comparison bypass (considered, not chosen automatically)

The Clarity Guarantee

If the diagnostic doesn't surface at least 3 new insights your current strategy missed, you get a full refund. No friction, no call, no negotiation. Money back within 48 hours.

We don't advise from the sidelines. The Clarity Guarantee means we don't get paid if we don't deliver insight. We stake our revenue on our judgment.

How it works

  1. Submit your top 20 URLs — the pages your organic strategy depends on.
  2. We score every page — POV Density, game classification, DDI signal mapping.
  3. You get the diagnostic — which game you're playing, what to kill, where to compound.
  4. 30-minute debrief — we walk through the findings and the 90-day roadmap.

Frequently asked questions

What are the three organic games?

Capture (intercept existing demand through rankings), Compete (outpublish competitors on the same terms), and Compound (shape decisions before search happens). Only Compound creates durable organic advantage. Most companies are stuck in Capture without knowing it.

What is the Default Decision Index (DDI)?

The DDI measures 5 behavioral signals scored 0-25: unprompted recall, repeated citation, framework adoption, comparison bypass, and return without trigger. It predicts whether buyers will choose you before they evaluate alternatives. No other framework measures this.

How is this different from an SEO audit?

SEO audits diagnose technical issues and ranking opportunities. The UTOG Diagnostic diagnoses which strategic game you're playing. Better execution of the wrong strategy doesn't fix a strategy problem. We diagnose the strategy.

What if I already have an SEO agency?

Good — you'll need them. UTOG is advisory, not agency. We diagnose which game to play and design the strategy. Your agency executes. The diagnostic often shows agencies what to stop doing — which most agencies won't recommend themselves.

Who is this for?

Series B-C B2B SaaS companies whose organic traffic is declining 20-40% YoY despite continued content investment. VP Marketing or Head of Growth who knows organic used to work and suspects something structural changed.

$1,500 / one-time diagnostic

Request a diagnostic →